Companies frequently use Google Analytics in tandem with another tool (like Angelfish Software) to audit data or verify accuracy. But when you compare data between Google Analytics and another web analytics program, the numbers will always be different.
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Google Analytics is a vital tool in understanding how people behave on your website, especially if you’re new to web analytics. Its comprehensive view of your traffic, how your audience has been acquired, where they go on your site and how long they spend on there makes it an easy-to-use and relatively jargon-free service.
I thought I knew a thing or two about Google Analytics taking on the google analytics individual qualification (IQ) test. This naivety was what led me to fail it the first time around.
Your Google Analytics data is muddied by spam, bots, and internal traffic that can obscure the true story it wants to tell. Discover exactly how to filter out the junk to get the best data GA has to offer you.